Editor, Writer
Samantha Henig has more than 15 years of experience building and leading journalism products and divisions that strengthen the business and reach a younger, more diverse, and more online audience.
Samantha founded and led the audio division at The New York Times, managing the P&L, recruiting talent, and identifying the market opportunity for the creation of The Daily, one of the most popular podcasts ever made and a Pulitzer Prize winner.
Prior to her move to audio, Samantha served as the digital editor for The New York Times Magazine and as a deputy editor working across The New York Times's Styles, Real Estate, Home, and Travel sections.
More recently, Sam spent three years at BuzzFeed as VP of Strategy and Operations for the news division and Editor-in-Chief of BuzzFeed News, leading a 100+ person newsroom. Sam transformed BuzzFeed’s news division by charting a path to profitability and overseeing the integration of newly acquired HuffPost. She also negotiated the newsroom's first ever collective bargaining agreement.
In late 2022, she followed her passion and taste buds to a brief stint as the COO of Ample Hills, a beloved Brooklyn-based ice cream brand with a national footprint. Her daughters never thought she was cooler.
She has also worked at The New Yorker, Newsweek, and Slate, where she was a founding editor of the women's magazine DoubleX.
And she co-wrote "Twentysomething," a book on the culture and science of being young, with her mother, Robin Marantz Henig.
During her time in New York, Sam has been an active volunteer with Girls Write Now and the News Literacy Project, and is a proud member of Fogo Azul, an all-women Brazilian Samba Reggae drum line.
Twitter: @scootes
E-mail: samantha [dot] henig [at] gmail [dot] com
Samantha founded and led the audio division at The New York Times, managing the P&L, recruiting talent, and identifying the market opportunity for the creation of The Daily, one of the most popular podcasts ever made and a Pulitzer Prize winner.
Prior to her move to audio, Samantha served as the digital editor for The New York Times Magazine and as a deputy editor working across The New York Times's Styles, Real Estate, Home, and Travel sections.
More recently, Sam spent three years at BuzzFeed as VP of Strategy and Operations for the news division and Editor-in-Chief of BuzzFeed News, leading a 100+ person newsroom. Sam transformed BuzzFeed’s news division by charting a path to profitability and overseeing the integration of newly acquired HuffPost. She also negotiated the newsroom's first ever collective bargaining agreement.
In late 2022, she followed her passion and taste buds to a brief stint as the COO of Ample Hills, a beloved Brooklyn-based ice cream brand with a national footprint. Her daughters never thought she was cooler.
She has also worked at The New Yorker, Newsweek, and Slate, where she was a founding editor of the women's magazine DoubleX.
And she co-wrote "Twentysomething," a book on the culture and science of being young, with her mother, Robin Marantz Henig.
During her time in New York, Sam has been an active volunteer with Girls Write Now and the News Literacy Project, and is a proud member of Fogo Azul, an all-women Brazilian Samba Reggae drum line.
Twitter: @scootes
E-mail: samantha [dot] henig [at] gmail [dot] com
